In today’s’ scenario, social media is the easiest means for businesses to reach their audience. Business owners use various social media platforms for branding and promotion of their businesses. However, Facebook dominates all social media channels. Since its inception in 2004, Facebook has been tremendously getting profound increase in the number of users. As per the stats of first quarter of 2020, the active monthly users on Facebook are found to be around 2.6 billion. This number is way more than other established platforms like Twitter, LinkedIn and Pinterest. And this is the reason why each and every business wishes to grab its hold on the social giant to reach the maximum number of audience by leveraging its huge user base.
Now the question arises, how can you utilize Facebook for your business?
So below are the four ways you can utilize the Facebook for your business growth:
- Create Facebook Page
- Optimize Your Page
- Post Regular Content
- Invite Customer’s Reviews
How To Create Facebook Page
If you wish to create a Facebook Business Page you first need to signup for a Facebook account. If you already have Facebook accounts sign in to your account by entering your username and password. After doing this, follow the below mentioned steps:
- Visit www.facebook/pages/creation
- Select the type of page you wish to create (Brand/Buisness or Community/Public Figure)
- Click “Brand/Buisness”
- Enter business name and category
- Posts doing this add more details like address, business phone number etc.
- Now Facdebook will prompt you to upload your profile photo and cover photo
- Then, create a username (note: you may use your business name as username)
- Create your first post
- And at the end, publish the page by hitting the green button below the username in the left panel.
These are the steps through which you can easily create a Facebook business page. But this page will not provide benefit until your get enough followers and page likes. So invite the audience as much as you can to like and follow your page.
Optimize Your Page
Once you have careted you business page, you can sit relax. Your foremost duty is to complete all the details about your business so that users can know more details about your business. To add details tap on “Edit Page Info” at the top menu. Here you can add various details about your business like business description (255 characters long), business location, contact number, categories, price range, opening hours, privacy policy link, impressum etc. So complete all the details that suit your business.
Post Regular Content
Now, when you’ve completed all the details about your business, starting posting content on a regular basis. Keep in mind that your content must be related to your business. The key lies in avoiding direct promotion of your product or service. Always make sure that you are adding some value through your content with 80% information and 20% promotion.
Invite Customer’s Reviews
Facebook offers a really enduring feature of reviews on business pages. With the help of this feature, you can tell your new customers how much your have proved reliable and helpful for your customers. So invite audience to leave reviews about your business and try to get positive ratings to boost your customers’ confidence in you.
These are four fantastic options of a Facebook Page through which you can leverage Facebook. A business page is easy to handle and can be operated by multiple persons at a time. You can assign roles and limit their access to your page. All these features are available in the settings of Facebook business page. Not only this, if you want to take a break from managing it, you can anytime unpublish or delete Facebook business page. It’s very easy to execute but remember you only get limited grace period for the cancellation of your request for page deletion.
